The product label attracts the attention of a potential customer, evokes positive feelings, and provides specific information. Polish law specifies exactly what should be included on the packaging. Check what requirements the label must meet.
General information, i.e. what should each label contain?
Do you know what a product label should contain? Regardless of the specificity of the product, the packaging should always include information about what is inside it and who is its manufacturer. It is necessary to inform the consumer what the product’s name is and where the headquarters of the manufacturing company or importer is located. The information mentioned must be legible, easy to find by the buyer, and not misleading through unclear or misleading labeling. The labels should include Polish text; if required by separate regulations, the packaging should also have a conformity mark or information about the product’s marketing authorization.
Entrepreneurs must strictly follow these recommendations – otherwise, they may face fines. Product labels may also contain a barcode. This is not obligatory, but it will facilitate distribution, as many retail chains require this sign. A convenient way to provide information on the packaging is to use practical self-adhesive labels.
Food label – what to pay attention to?
The label on a food product must contain much more detailed information. By law, the entrepreneur is obliged to indicate on the packaging:
- name specifying the type of product,
- a list of all ingredients, including allergens and food additives,
- net content,
- date of minimum durability or expiry date,
- storage or preparation conditions,
- manufacturer’s data.
If the product contains allergens, this information should be highlighted in a different font or color, or a special background should be used. Interestingly, the selected font cannot be poorly readable – its minimum size is 1.2 mm. If the package is extremely small, a size of 0.9 mm is acceptable. It is worth remembering to put the ingredient that is most abundant in a given product first on the list. This message is very important for consumers who buy nutritious food, and the food label is a source of valuable information for them.
What should a good product label contain?
An ideal product label should provide as much information as possible and meet utility and advertising values. A concise description and clear markings are especially important for buyers looking for reliable product specifications. It is worth considering the material from which the label will be made – it is best to choose an ecological and easy-to-apply material. A fundamental role is played by original design – interesting graphics, original fonts, and eye-catching refinements perfectly attract the attention of potential customers. See what a well-thought-out product label should contain.
Check if you need to meet special requirements!
Food producers must comply with several requirements. Separate regulations also apply to:
- foodstuffs for particular nutritional uses
- chemical substances and mixtures,
- packaged goods.
Specific requirements include but are not limited to, the product’s intended use, possible hazards associated with its use, markings for identification, hazard warning, precautionary statements, nominal quantity, and more. The long list of restrictions makes proper product labeling seem complicated. If in doubt, it is worth seeking help – the Trade Inspection Department of the Office of Competition and Consumer Protection will answer any questions the entrepreneur may have.
An appropriate label is necessary if the manufacturer wants to place the product on the market and ensure that consumers can use the product safely. Product labeling is an extremely important element of packaging, so it is worth doing it with due care.