Since the legalization of medicinal marijuana in Poland in 2017, the cannabis industry has grown rapidly.
There are tablets, oils, and liquids for inhalation on the market. Hemp can be found in cosmetics and food products. We can see an increasing number of cannabis businesses, but what does that mean? It is important to stand out from the competition not only with the quality of the product but with the packaging! Don`t worry we got your back.
Where to start then?
Let’s start with the visual side. It is best to choose a material that will be resistant to moisture, and possible migration of the product outside the package, so that it retains its aesthetic appearance as long as possible. Our suggestion is white foil, silver foil, and transparent foil. In combination with the appropriate refinements, we will achieve the expected effect.
Speaking of refinements, it is worth paying attention to cold stamping foils, which will enrich your product perfectly.
Or maybe you will be interested in flexo stamping? Why is it worth investing in stamping?
This is a great way to give your design a different dimension (3D) that cannot be achieved with traditional printing methods. Stimulate the senses by using embossing that will emphasize the selected elements. The sense of touch also has a powerful influence on purchasing decisions. Labels play a major role in your purchasing decision. Your customers will not only notice the difference but also feel it. The recesses give them sophistication. Thanks to this method, you can replace the work with the use of screen printing, which, as we know, is not a cheap solution.
E-commerce research has shown that 71% of customers buying premium products expect the packaging to be of higher quality. That is why it is worth refining your packaging, among others stamping, cold stamping foil, or other methods. The product will stand out on the shelf, and potential customers will surely pay attention to your product.
Got a lot of information to post? Do you sell your product in different markets? The ideal solution is a peel-off (open-close) label. The number of pages depends on the size of the label, so it’s best to contact the printer directly for details.
It is worth moving away from badly associated packages with huge cannabis leaves, which can even scare potential customers away. The first impression is very important. It is influenced by everything, starting with the colors and ending with the information on the packaging.
Minimalism is a fairly popular trend these days. Choosing the right colors (consistent with the entire image), refinements and material will allow you to distinguish the brand on the store shelf, but also the virtual one in the ON-LINE store.
If you produce cannabis cosmetics, you should consider sachets as a marketing tool. It seems like a small solution, and yet it can do a lot. You can add such samples for free to ON-LINE orders or stationary purchases. It will certainly deepen your relationship with your customers and encourage them to buy again.
Leave the label production for us!
Producers of the hemp industry are full of passion and attention to every detail of the CBD product that goes into the hands of consumers. What about the packaging? You don’t have to worry about it because we will take care of a label that will sell your product and attract the attention of your potential customer. The label/packaging is the cheapest part of the product and it can work wonders.
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